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Insurance is Blue Cow's first foray. It establishes a unique world of consumption and savings. This is a world where the traditionally opposed behaviors of savings & insurance, and spending go hand in hand. This is a world driven by the bigger dream of starting Pinoys on the path to financial wellness. Armed with its first title, Private Iris, a daring and innovative detective/mystery comic book series for children with built-in |
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savings and insurance, Blue Cow gives people their first taste
of save-while-you-spend packages. Hey, with Private Iris,
Blue Cow makes saving and insuring as easy and as enjoyable as spending. The name was inspired by a merger of two of our favorite 21st century paradigms - Blue Ocean and Purple Cow. Blue Ocean is a strategy that dares companies to liberate themselves from the traditional models of competition by creating new market spaces. Instead of fighting for existing (and often shrinking) demand, Blue Ocean strategy is about creating a new category altogether. Purple Cow on the other hand advocates transformation to the phenomenal, exciting, and flat out unbelievable, like a purple cow amidst a sea of brown cows. Blue Ocean. Purple Cow. Blue Cow - it's that type of marriage that's a blend of logic, creativity and guts resulting in the pleasantly unexpected! A combination embodied in our logo. Behind Blue Cow are a bunch of people who dream unendingly and care passionately, who think boldly and often crazily enough to dare the impossible. Blue cows are possible with partners who share our dream of the unthinkable. Lending us a hand is the Pioneer Group of Insurance Companies, a truly reliable conservative who has ably and reliably served Filipinos for over half a century and is now Blue Cow's insurance ally. We begin each day by asking ourselves what else can be made possible, what new worlds we can uncover and what boundaries we can still push. It is in constant questioning and seeking that we find our purpose - to be remarkable and to create anew. |
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